Our story · Est. 2018

Healthy food shouldn't be a luxury.

Francis is an Indonesian healthy snacking brand — granola, muesli, premium nuts and dried fruits, made with real ingredients and no preservatives. One promise holds it all together: Addictively Healthy.

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Started, still in school

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Reached the first shelf

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Real ingredients

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Preservatives, ever

How it began

It started with one simple observation.

Francis, founder

Building it since 2018

  1. 2018

    One observation, age fifteen

    Abroad, healthy food was affordable and completely normal. At home in Indonesia it was expensive and treated as a luxury. Still in school, the founder started making the snacks he wished existed — and sold them online under his own name.

  2. 2021

    The first shelf

    By August 2021, Francis reached its first retail shelf — proof the idea worked outside a bedroom kitchen. People wanted honest, craveable, healthy snacks, and would pay a fair price for them.

  3. Today

    Across Indonesia — and in the air

    From neighbourhood supermarkets to corporate gifting and inflight menus, Francis now serves people all over the country — holding the very same promise it started with.

Vision

Make eating healthy the normal thing, not the expensive thing.

Mission

Make snacks that are honestly healthy and seriously tasty — and be wherever people need them, at prices that make sense.

Our promise

Addictively Healthy.

Healthy is the standard. Addictive is the proof. If you don't reach for it again, we haven't done our job.

What we stand for

Five values, no compromises.

01

Taste first

Healthy that tastes bad is a failed product. Nutrition gets you picked up once; taste gets you picked up again.

02

Honest all the way

What's on the pack is what's in the bag. No preservatives, no inflated claims, no shortcuts you can't see.

03

Make it reachable

We exist because healthy food was too expensive. Premium quality at an accessible price — we never fix that tension by cutting either side.

04

Numbers, not noise

Decisions run on evidence, not opinions. Opinions are welcome; data decides.

05

Own it

Every snack and every problem has a name attached. We fix root causes and play the long game.

Same five values, in every single bag.

Taste the difference
Positioning

For people who want to snack better without sacrificing taste, Francis makes no-preservative, real-ingredient snacks that are genuinely craveable — proven by the fact that people come back.

Where to find us

Stocked across Indonesia — and in the air.

From your neighbourhood supermarket to corporate gifting and inflight menus, here's where you'll find Francis Organic.

Retail & Stockists

Supermarkets, grocers and convenience chains carrying Francis Organic on the shelf.

Alfamart
Grand Lucky
Circle K
Super Indo
AEON
Watsons
99 Ranch Market
The Food Hall
Yogya Group
99 Farmers Market
Pepito Market
Oh!Some
Hero
Lotte Mart
Daily Foodhall
99 Farmers Family
Yogya Red
HM Mart
Shopee Supermarket
Astro
Gelael Signature
Papaya
Bintang Supermarket
Kem Chicks
Market City
M Mini Mart
WHSmith
Pasar Buah Pekanbaru
Total Buah Segar
Setiabudhi
Mu Gung Hwa
Prama Fresh
Sesa Healthy Food
Growell
SNL Food
Sayurbox
Jagapati
Tiara Gatzu
Segari
K3 Mart Kong Kali Kong
Alun Alun Indonesia
Electronic City
K-Mart
Mama Korea Mart
Tiara Dewata Group
Market Iruum
Rita Pasaraya
Smarco
Kimia Farma
Coco Group
Manna Kampus
Eramart
Brastagi
Family Mart
Chandra
Triba
Progo
Mitra
Guardian
Rumah Buah
Food Max
Natural Farm
AZKO
Indomaret
Budiman
Theta Mart
Orenji
Suzuya
Saga Supermarket
KKV
Miniso

…and much more.

Corporate Gifts

Curated hampers and gifting for corporate partners.

Sembrani Finance

Horeca & Flights

Hotels, restaurants, cafés and inflight menus serving Francis Organic on board.

Sushi Tei
Flix
AirAsia
TransNusa
Zocco Heritage
Citilink
Paradisus

…and much more.

Taste it for yourself.

Real ingredients, no preservatives, fair prices. The kind of snack you reach for again.